Communicating to your customers
Customer services and marketing are two distinct parts of your business, and both are essential for engaging and then retaining your customers. Effective and targeted marketing brings new customers, while great service keeps them satisfied with the products and services your organization offers. Manage campaigns that always work to your business’s needs, keep a close eye on ROI and budget: all from one integrated and intelligent system.
Not only consumer facing
In the consumer world, quality customer service has been proven to improve customer advocacy and retention. Creating a targeted marketing campaign is a never-ending challenge, as consumers naturally change their behaviour and habits.
Offering a consistent, relevant message when it comes to customer service or marketing is also essential for B2B industries. Avanade’s industry experience has found that approximately 20% of B2B companies have implemented customer experience management as a formal business process. Less than 30% base strategic decisions on customer experience or customer lifetime value. Around half invest just 1% of their budget in improving customer experience.