You probably noticed that Nokia launched some really cool Windows Phone mobile devices like the Lumia 710 and Lumia 800 in October during Nokia World. I got a hold of the Lumia 800 in the UK. This is an impressive device and I’ve been really satisfied. I think Nokia could have a winner here. Last week Nokia and T-Mobile announced plans to launch the Nokia 710 in the U.S. on January 11, 2012. It will be interesting to watch market response.
During Nokia World I had the opportunity to speak on a panel discussing the impact of social media, mobile devices and what that means to businesses without borders.
About 200+ people attended the session, and the biggest question that came up in our discussion was this: is mobility and access to new forms of apps, cloud services and social channels – what many have labeled the consumerization of IT – really changing the way we do business or is it simply allowing us to do the same things in different ways?
Personally, I think it is changing the way we do business because the way we work is rapidly changing. It’s not as simple as just doing the same thing on a mobile device anywhere in the world. There is an expectation today that you can connect to anyone, anywhere, at any time… and that changes everything.
Here’s an example. On one of my recent travels, I received a message via LinkedIn from the CIO of a FORTUNE 500 company that also happens to be one of our customers. I had no prior direct relationship with this CIO when he contacted me to invite Avanade to get involved in an upcoming RFP. From my perspective, it was a clear test to see how socially connected we were as a company. I responded immediately through my mobile device while on the road, and got our Regional President connected to the CIO. Now we’re in deep discussions with that customer on a possible project.
Critics will say there’s nothing new – we’ve had email, notebook computers, Instant Messaging and so on for years. But to me this is more than a discussion about tools. Certainly tools play a role, but these new forms of devices, apps, as well as social and cloud platforms are giving us the ability to connect with people in much richer, more personal and pervasive– and faster – ways from virtually anywhere at any time. And in my CIO customer example, it helped me forge a new relationship with an existing customer, and opened up a sales opportunity in the process.
I’d say we’re on the start of a powerful journey. Do you agree?