Edwin Jongsma
Edwin is VP, CRM Service Line, Europe, Africa and Latin America. He started his career as a developer specializing in Microsoft technologies. After his first management role, as an IT Manager for an ecommerce company, he joined Accenture Netherlands where he was in charge of the Microsoft practice. When Avanade was created, Edwin joined Avanade and set up the CRM practice at Avanade Netherlands. Today, Edwin provides business consulting and offers insight on CRM for sales, CRM for marketing, and customer service solutions to business across Europe and Latin America. His expertise is in CRM for financial services, as well as the manufacturing, telco, and utilities sectors.
Contact Edwin JongsmaPosts by Edwin Jongsma
Building a Route to CRM Analytics
On the roadmap to customer relationship success is the intersection of customers and insights. This large category of technology discipline involves business intelligence, predictive analytics, and, of course, customer relationship management solutions. Businesses know their customer data is a strategic asset. How they turn that data into insight through CRM analytics ─ to address typical [...]
Avanade at the Gartner Customer Strategies and Technologies Summit 2012
I’m excited to reveal that Avanade will be sponsoring this year’s Gartner Customer Strategies & Technologies Summit, in London (June 11-12). The summit is a great event every year, showcasing the latest CRM solutions, discussing successful customer strategies and looking at new and emerging technologies. This year’s topics are particularly interesting: social and mobile [...]
Optimizing Customer Experience in a Pluralism of Channels
Everyone’s heard the old saying about customer service. On average, those who’ve enjoyed a good experience will tell one person, while those who’ve had a bad experience tell ten. In B2C industries, companies live by this mantra. They regard customer experience as a competitive differentiator, and regularly cite its importance in decision-making and strategy. [...]
Social Media in the Consumer Business Sphere
Social media can play a strong role in accelerating sales effectiveness in the B2B world – with internal microblogging, communities, knowledge sharing, etc. But, above all, we know that social media has significant impact in the B2C space, mainly for services and marketing. The social channel for business to consumer is becoming increasingly more [...]
Will CRM Make 2012 the Year of the Customer?
After a pivotal year of technology advances, Forrester is suggesting that 2012 will be the ‘Year of the Customer’. According to its 2012 Customer Experience Predictions report, board-level executives will officially name customer experience as a top strategic priority. Hence, today’s multichannel experiences, resembling “a patchwork of duct tape and bubble gum”, will be fully [...]
