I’m excited to reveal that Avanade will be sponsoring this year’s Gartner Customer Strategies & Technologies Summit, in London (June 11-12). The summit is a great event every year, showcasing the latest CRM solutions, discussing successful customer strategies and looking at new and emerging technologies. This year’s topics are particularly interesting: social and mobile [...]
Everyone’s heard the old saying about customer service. On average, those who’ve enjoyed a good experience will tell one person, while those who’ve had a bad experience tell ten. In B2C industries, companies live by this mantra. They regard customer experience as a competitive differentiator, and regularly cite its importance in decision-making and strategy. [...]
Social media can play a strong role in accelerating sales effectiveness in the B2B world – with internal microblogging, communities, knowledge sharing, etc. But, above all, we know that social media has significant impact in the B2C space, mainly for services and marketing. The social channel for business to consumer is becoming increasingly more [...]
