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ABN AMRO

Business Situation


Each AAAM office used a different system for recording client information. This made it difficult for management to accurately measure individual staff performance, the type of work being conducted and client profitability.

Solution

​Working with Accenture, Avanade implemented Microsoft® CRM, connected to AAAM INSITE system to provide a single view of each customer account, with a Notes connector for e-mail and calendaring synchronization.

Results

  • ​Integration with existing infrastructure
  • Accurate account management

  • Improved customer service

  • Structured approach to sales

  • Easy extension to new business areas
begin quotation   We’re excited to have the CRM tool up and running. Colleagues across our global network will know exactly what’s going on with our clients on a real-time basis.  end quotation Julian Ide Global Head of Funds, ABN AMRO Asset Management
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