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Bama Storkjøkken had been using manual processes and Excel®-based tools to drive sales and follow-up customer interactions. As a result, sales were highly dependent on sales individuals and structured data capture was limited across the organisation . This inhibited sales efficiency, made them vulnerable to changes in the sales force and was becoming a growth barrier for this successful wholesaler and retailer in the fresh fruit and vegetables industry.
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Avanade helped Bama to implement Microsoft Dynamics® CRM in the Bama Storkjøkken division. The project utilised the standard tool as much as possible to get a quick launch, with plans for enhancements at a later stage when the organisation has gained valuable experiences. The company has future plans to integrate this CRM solution with a new ERP solution to take further advantage of the Microsoft Dynamics CRM sales solution.
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Bama Storkjøkken now has a CRM solution to drive and monitor sales, with one unified source of customer data and interactions that can be shared across the organisation . Knowledge and historical interactions are now stored in one repository. Going forward this can help the business to take more informed decisions, making it more robust and flexible in managing the sales work force and customers.