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Rotterdam School of Management, Erasmus University
Rotterdam School of Management, Erasmus University - Application development and CRM case study

Business Situation

The Rotterdam School of Management (RSM) at Erasmus University realised it needed help with a Customer Relationship Management (CRM) solution to measure feedback and share resources and information better internally.

In order to ensure a smooth transition to its chosen solution, Microsoft Dynamics 4.0, Avanade were approached to support.  The Avanade team was asked to provide a solid database foundation and to help set up the platform.



Avanade professionals provided the valued insight of global best practices around CRM implementations.  Avanade supported RSM BV with the functional design and development and completed the actual implementation.  Business processes were seamlessly integrated within the software. 



RSM is now able to effectively track all communciations with future students and external companies.  Communication has been centralised, to enable measurement of feedback and the quality of exteranal communications is now much higher.


In addition, RSM is now able to provide its prospects with more advanced and custom-made services and has a view of all customer activities.


As databases are connected, resources are being shared and internal cooperation between groups is much better. 

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begin quotation   We are extremely happy with the fast support provided by Avanade. Their direct communication was very good. The cooperation with Avanade was great. For us, this was very important to the success of the project.  end quotation Rodney Goins Executive Director Operations, RSM

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