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Company Description
Bama Storkjøkken is leading within sales, marketing and distribution of fruit and vegetables to commercial kitchens in Norway. The division has three defined channels: HORECA (Hotel, restaurants and catering), governmental sector with health care corporations, county, state and local authority and the enterprise sector that includes work fruit and fruit to schools where the distribution is through 60 employment measure companies. Bama Storkjøkken has through many years gained considerable knowledge and compentence about there market segments. Through good customer relationships the correct requirements are defined, and development of new products and concepts that hits the target.
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Bama
Microsoft Dynamics™ CRM helps to professionalise and streamline sales
Business Situation
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Bama Storkjøkken had been using manual processes and Excel®-based tools to drive sales and follow-up customer interactions. As a result, sales were highly dependent on sales individuals and structured data capture was limited across the organisation . This inhibited sales efficiency, made them vulnerable to changes in the sales force and was becoming a growth barrier for this successful wholesaler and retailer in the fresh fruit and vegetables industry.
Solution
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Avanade helped Bama to implement Microsoft Dynamics® CRM in the Bama Storkjøkken division. The project utilised the standard tool as much as possible to get a quick launch, with plans for enhancements at a later stage when the organisation has gained valuable experiences. The company has future plans to integrate this CRM solution with a new ERP solution to take further advantage of the Microsoft Dynamics CRM sales solution.
Results
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Bama Storkjøkken now has a CRM solution to drive and monitor sales, with one unified source of customer data and interactions that can be shared across the organisation . Knowledge and historical interactions are now stored in one repository. Going forward this can help the business to take more informed decisions, making it more robust and flexible in managing the sales work force and customers.
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