SHARE
Share
Contact
Send an email
Follow us
Press inquiries
Careers
Locations near you
Bama - CRM case study
Bama
Microsoft Dynamics™ CRM helps to professionalise and streamline sales

Business Situation

​Bama Storkjøkken had been using manual processes and Excel®-based tools to drive sales and follow-up customer interactions. As a result, sales were highly dependent on sales individuals and structured data capture was limited across the organisation . This inhibited sales efficiency, made them vulnerable to changes in the sales force and was becoming a growth barrier for this successful wholesaler and retailer in the fresh fruit and vegetables industry.

Solution

​Avanade helped Bama to implement Microsoft Dynamics® CRM in the Bama Storkjøkken division. The project utilised  the standard tool as much as possible to get a quick launch, with plans for enhancements at a later stage when the organisation  has gained valuable experiences. The company has future plans to integrate this CRM solution with a new ERP solution to take further advantage of the Microsoft Dynamics CRM sales solution.

Results

Bama Storkjøkken now has a CRM solution to drive and monitor sales, with one unified source of customer data and interactions that can be shared across the organisation . Knowledge and historical interactions are now stored in one repository. Going forward this can help the business to take more informed decisions, making it more robust and flexible in managing the sales work force and customers.
By using this site you agree that we can place cookies on your device. See our privacy policy for details.
© 2013 Avanade Inc. All Rights Reserved.