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Grosvenor - CRM case study
Grosvenor

Business Situation

Grosvenor wanted to move from an asset-centric to a customer-centric way of doing business. As part of a wider program of works to transform service delivery, the challenge was how to implement a new solution running in tandem with their existing installation of Microsoft CRM 3.0.

Solution

​Avanade’s recommendation involved a solution based on Microsoft Dynamics CRM 4.0, with Grosvenor-specific modifications. Avanade proposed to tailor the CRM software so that it kept track of all the details and types of people that Grosvenor handled.

Results

​The new CRM system is now able to deliver:

  • Integration with existing infrastructure
  •  
    Improved customer service
  •  
    High user acceptance
  •  
    Higher efficiency in the London office
  •  
    Quicker resolution and real time responses of customer issues
  •  
    Reduction of repeatable errors
  •  
    Trust and dependability in the CRM solution
begin quotation   The project status throughout the project has always been green. Avanade have done a great job with development and project management and it’s been a very efficient, well run successful project  end quotation Heidi Leroy-Short Head of Projects and Process, Grosvenor
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