Business SituationThe sales force used several custom-developed CRM solutions supporting the commercial and private lines of business. Each unit used separate systems and the cost of improving, maintaining and operating those custom-developed systems was higher than desired. The client had a number of requirements:
SolutionAccenture, Avanade and ObjectWare were selected to design and implement 2 separate CRM solutions: one for follow-up of customers and the other for follow-up of distributors and re-sellers. The most complex solution is the one for follow-up of customers. Storebrand has approximately1.5 million customers and 1,000 CRM users. The solution is heavily integrated with other LOB systems and the user interface is adapted to Storebrand’s specific needs.