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COOP - Cloud
​​​Business Situation
​As part of a business transformation initiative, Coop wished to further improve its customer focus and competitive edge through a highly innovative vision for ‘next generation retailing’.
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​Solution
​Coop, together with Avanade, developed a highly innovative vision  and solution based on advanced customer centricity, customer loyalty and a consistent multi-channel execution. The solution has been highlighted at international events such as the National Retail Federation in New York and Euroshoper in Dusseldorf.
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​Results
​The solution integrates and personalises data and experience across all channels via ‘segment-of-one’ digital marketing.  It translates the insight/interaction into a long lasting win-win relationship, where the customer is in charge of the personalised interaction, based on their unique needs and wants.  The application also fully harnesses the power of disruptive technology such as  predictive simulations, smartphones, touch technology, social retailing, search, geo-tagging and biometrics.
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