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Company Description
Nikon is a Japanese multinational corporation headquartered in Tokyo, Japan, specialising in optics and imaging. Its products include cameras, binoculars, microscopes, measurement instruments, and the steppers used in the photolithography steps of semiconductor fabrication, of which it is the world's second largest manufacturer.
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Nikon – CRM Case Study
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Nikon
Avanade delivers Nikon a central integrated sales platform
Business situation
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Previously, customer information was distributed over several systems. There were only limited opportunities for offline usage. Detailed statistical evaluations first had to be compiled in a painstaking manner.
Solution
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Nikon decided to implement Microsoft Dynamics CRM. After a detailed comparison with several other solutions, the CRM software scored the most points.
Results
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Simple data acquisition has improved the quality of sales reports. The employees can find all the relevant customer information in one place with Microsoft Dynamics CRM. The new CRM software provides sales employees and management with greater freedom of movement.
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