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Nikon - CRM case study
Nikon
Avanade delivers Nikon a central integrated sales platform

Business situation

Previously, customer information was distributed over several systems. There were only limited opportunities for offline usage. Detailed statistical evaluations first had to be compiled in a painstaking manner.

Solution

​Nikon decided to implement Microsoft Dynamics CRM. After a detailed comparison with several other solutions, the CRM software scored the most points.

Results

​Simple data acquisition has improved the quality of sales reports. The employees can find all the relevant customer information in one place with Microsoft Dynamics CRM. The new CRM software provides sales employees and management with greater freedom of movement.
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