Business Situation

ATP wanted to create a dynamic web site that would appeal to the broad, global tourism market. The administration and CRM facility needed to be simple to help staff manage customer accounts and for ATP’s customers to maintain the content of their own advertisements. The administration system also needed to incorporate key business rules that ATP used when managing the sales of advertising space such as automatically phasing in and out of advertisements.

Solution

The two advertising web sites (& ) were built and are administered via a custom .NET content management system on the ATP corporate site. ATP staff is able to manage customer’s advertising campaigns and keep a track of customer invoices. ATP staff and advertisers are also able to manage their advertisements using in-browser HTML editing facilities as well as uploading new pictures and discount voucher information.

Results

• A unique content management system that clearly differentiates ATP from its competitors;
• Increased advertiser loyalty through longer contracts (i.e. the high cost of producing a site of the same calibre and exposure as ATP would be prohibitive to most advertisers);
• A method of strengthening the ATP brand by uniting the publications online, whilst still maintaining the uniqueness of each publication’s individual market;
• The ability to scale up to incorporate Stage II functionality without a complete re-build of the system