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Dollar Thrifty Automotive Group
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Company Description
Headquartered in Tulsa, Oklahoma, Dollar Thrifty Auto Group (DTAG) has two brands, Dollar Rent a Car and Thrifty Car Rental, serving value-conscious customers in more than 80 countries. DTAG has more than 1,550 locations worldwide, including more than 600 locations in the United States and Canada, and an expanding international franchise network. The company employs 6,000 people.
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Case Study: Auto Group Drives Down Costs for Business Critical Application Using Microsoft SQL Server
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Dollar Thrifty Automotive Group
Auto group drives down costs with database migration and increases performance
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Business Situation
When the Dollar Thrifty Auto Group’s (DTAG) Rate Engine application experienced performance issues it threatened online sales and customer satisfaction.
Solution
To improve the Rate Engine’s reliability, DTAG chose Avanade to help evaluate and then migrate this mission-critical application from Oracle Database 10g to a Microsoft SQL Server 2008 R2 Enterprise cluster. Avanade completed the project in four months and on time for the busy summer season.
Results
Online customers now get rental rates faster. Avanade re-architected the data service to support SQL Server 2008 and fine-tuned the database to improve the application's performance. This solution leverages a smaller hardware footprint, adds high availability, and costs less than expanding the existing Oracle solution. The migration saved DTAG several hundred thousand in UNIX hardware and Oracle software costs and saves $175,000 annually in maintenance costs. The new Rate Engine application took only one year to achieve a 100 percent return on investment. Today, DTAG has a cost-effective solution it can easily scale for other business ventures.
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We needed the A-team to bring this critical infrastructure online. During the assessment, it was clear that Avanade could rise to the challenge.
Rick Morris
Chief Information Officer, Dollar Thrifty Auto Group
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