Business SituationSummarizing media planning information from global markets was critical to MindShare. Without it, employees would waste time manually identifying all the factors required to make a successful media plan. Rather than continuing to invest in licensing fees, the company opted to develop its own media planning application. To ensure that its IT staff was not overburdened with large scale development tasks, MindShare researched third-party vendors that could help.
SolutionAvanade helped GroupM develop a media management solution, MediaFlow, designed to plan, track and manage global media campaigns, as well as collaborate with clients’ software. Avanade consultants, both in the US and in the India Development Center, deployed the solution which uses the Microsoft® .NET Framework and the Microsoft SQL Server™ 2000 Enterprise Edition database software. The application runs on three IBM server computers running Windows Server® 2003 Enterprise Edition, and on two clustered databases supported by SQL Server 2000 Enterprise Edition.