Business SituationImpole found that the hosted customer resource management (CRM) program it had been using offered limited “out of the box” functionality. The company sought a solution that would allow them to capture, analyze, and present critical information in a manner more consistent with its business needs.
SolutionWorking with Avanade, the company selected the Microsoft Business Solutions CRM Sales module (Professional Edition). Avanade consultants worked with Impole to implement infrastructure changes necessary to realize maximum benefit from the solution. This included tailoring the CRM software to meet Impole's business needs. The end result is better customer service and increased satisfaction.
“We chose Microsoft CRM because, as a company that anticipates 50% annual growth, we needed a CRM solution that met our price needs today but had the flexibility and scalability we anticipate needing in the future,” said Impole Executive Vice President of Sales Tom Windle.