The disconnected systems were inefficient, error-prone, and expensive to implement and maintain; some applications had been identified as security risks and targeted for removal. Microsoft Studios’ transition to a cost center business necessitated an integrated business system to enable expanded operations at lower cost.

Solution
Avanade proposed a solution of Microsoft Dynamics AX. They had analysed several other options—a customized Microsoft solution, Industry packaged ERPs, and Dynamics CRM but these solutions were found to be cost prohibitive, have limited integration capabilities, or take too long to deploy.

Dynamics AX uses the best of Microsoft enterprise technology to improve profitability, efficiency, and customer service. It integrates widely with Microsoft enterprise products such as SQL Server Reporting Services, Exchange, and Office. This integration enables users to work with familiar tools, reduces implementation and training costs, and helps organizations avoid future platform moves.

Avanade, a top global systems integrator for Microsoft Dynamics AX solutions, was selected to implement the new system. Avanade plans to integrate Dynamics AX with Interactive Media Manager (IMM) which will allow the users to collaborate on the production of videos and other content from the familiar SharePoint environment. Connecting Dynamics AX and IMM completes the end-to-end vision of a comprehensive media system

Results
Avanade’s Dynamics AX solution enables Microsoft Studios to operate with greater efficiency, effectiveness, and cost savings. It enhances management capabilities in nearly all areas of the business.