Business SituationTo meet the challenges of the marketplace Pabst became a “virtual brewery,” a marketing and logistics company selling and distributing beer that is produced by other breweries, all under the umbrella of Pabst Brewing Company. The company’s legacy IT systems were not prepared to support the shift in its business model. The infrastructure and business applications were not integrated, processes were manual, and communications with outsourcers and customers needed improvement.
SolutionAvanade was engaged to perform the overhaul of Pabst’s IT systems including: