Business SituationWhile the Hollywood icon 20th Century Fox is recognized globally, many people are unaware of which particular movies this premium brand releases. Twentieth Century Fox required a web site that would become the first-choice destination for people seeking quality cinematic and home entertainment – and manage site content as movies went through their lifecycles from Theatrical (cinema release) to Home Entertainment (video release).
SolutionAvanade rebuilt the Fox Movies website to incorporate the Theatrical and Home Entertainment divisions. The 20th Century Fox site combines innovative design with improved business process efficiency. The result is a site with dynamic content that is easily updated.