Business Situation
While the Hollywood icon 20th Century Fox is recognized globally, many people are unaware of which particular movies this premium brand releases. Twentieth Century Fox required a web site that would become the first-choice destination for people seeking quality cinematic and home entertainment – and manage site content as movies went through their lifecycles from Theatrical (cinema release) to Home Entertainment (video release).

Solution
Avanade rebuilt the Fox Movies website to incorporate the Theatrical and Home Entertainment divisions. The 20th Century Fox site combines innovative design with improved business process efficiency. The result is a site with dynamic content that is easily updated.

Results

• Sophisticated customer relationship management (CRM) capabilities

• Membership registration and competition entry

• Online marketing activities to build site traffic and interaction

• Advanced site administration to simplify the updating of the large volume of site content and images, allowing for approval

• Procedures prior to the content being uploaded

• Business process efficiency as the site enables the client to manage the release cycle through the administration site

• Increased empathy with the target audience with innovative and interactive use of database driven flash animation