Business SituationWith the FAS legacy customer relationship management solution, Goldmine, they maintained more than 500,000 contacts and related information records. However, instead of having one system with a centralized database, FAS maintained approximately 85 different instances of the solution in their global offices. These silos of data made it difficult to share information among employees.
SolutionAn Avanade and Accenture team of consultants deployed Microsoft Dynamics® CRM, replacing the agency’s legacy CRM system. The team then migrated all contact data from the locally dispersed legacy system to a centralized Microsoft SQL Server® 2005 database.
Avanade also introduced two of its proprietary assets to add further value to the project: a data auditing asset, and a Microsoft Office SharePoint® Server 2007 integration asset. The data auditing asset tracks modifications to any field in the account, contact, and incident entities within Microsoft.
ResultsAvanade and Accenture collaborated with the FAS to help them break down information silos and efficiently manage a solid foundation of information that is visible, shareable and discoverable within the world agricultural market, enabling better service to buyers and sellers of some of the most vital products traded today.