Unilever has grown consistently, achieving its best underlying sales growth in a decade. In the past however, complex and silo based organizational structures in region, country and production units had resulted in duplicated functions and a plethora of performance and results data in multiple formats delivered across a range of reporting periods. The result was a company unable to respond to both competitive threat and new market opportunity, incurring unnecessary operational overhead. The ultimate impact was a company losing ground to competition and missing profit and growth opportunity.