CRM for Marketing Management

Turn leads into sales by optimizing your marketing lifecycle.   
How can your enterprise acquire and use the critical customer data necessary to realize your marketing potential? Avanade CRM for Marketing Management can help your business optimize its marketing lifecycle to improve performance, turning more of your leads into sales. Developed on the powerful Microsoft Dynamics CRM and Microsoft SQL Server platforms, CRM for Marketing Management is a functionally-rich marketing management solution with a lower total cost of ownership. Key capabilities include:

• Pinpoint data management segmentation
• Streamlined campaign planning
• Simplified campaign execution
• Insightful analytics
• Multi-channel, multi-wave marketing management

• A data-centric marketing approach that enriches customer data and enhances customer segmentation to improve marketing effectiveness
• Process-driven marketing campaign and lead management capabilities to help you achieve higher response and conversion rates
• One global CRM platform for all your sales, service and marketing needs
• Flexible deployment options – on-premises, in-the-cloud and as a managed service– so you can deploy a solution that meets your unique business needs
• Experience with enterprises and global-scale deployments that enable a high-performance solution for thousands of users across multiple sites