​With over 4,500 employees in 34 countries, Spirax Sarco’s success and track record continues to grow as the world's leading provider of high quality products for the control and efficient use of steam and other industrial fluids. Spirax Sarco has 39 offices in China, and their principal challenge was to keep up with rapidly changing business needs, and to allow sales representatives better access to localized  solutions and product information. Existing processes were largely inefficient and analog  in nature, while sales and opportunities were not always well-managed, risking impact on their business performance.

​Leveraging on Microsoft Dynamics CRM, Avanade developed an automated CRM solution that seamlessly integrates into Spirax Sarco’s operations. Spirax Sarco has been able to implement a standardized  sales process throughout China and provide uniform sales and service tools for its sales representatives. Initially deployed in its Shanghai regional headquarters, the solution has now been replicated and expanded to all offices in China. With the CRM capability, Spirax Sarco sales representatives are now able to store and access historical customer information, quickly develop proposals, and access local language solutions and product information. Additionally, the management team can easily run reports to find out important operational data such as sales status or support global coordination. With the ability to understand customers better, Spirax Sarco can now deliver greater service and support to them.