In today's global marketplace, companies need to reach customers in various languages and cultural contexts to remain competitive. Enterprises that operate in multiple regions and languages must ensure that their digital assets are appropriately translated and localized for their target audiences. With the explosion of digital content, businesses are looking for ways to manage and deliver their content efficiently. One solution to this challenge is integrating Adobe Experience Manager (AEM) and Smartling to simplify content translation workflows and reduce manual effort.

AEM is a content management system that helps businesses create, manage, and deliver digital content and assets. AEM integrates with various Adobe products such as Creative Cloud and Marketing Cloud, enabling businesses to create personalized customer experiences across various channels. It is widely used by companies that need to create and deliver digital experiences across multiple channels, including websites, mobile apps, and social media platforms.

Smartling is a cloud-based translation management system that automates translation workflows and simplifies the translation process. It has features such as translation memory, glossaries, and quality assurance checks, ensuring that translated content is consistent and of high quality. It also offers machine translation, SmartMatch and Google AI Integration as part of its translation tools.

Quick sneak peek on these features

• Machine translation
Smartling uses machine translation to provide instant translations for certain content types, such as user-generated content or non-critical content. Smarting’s machine translation engine is based on neural machine translation technology, which uses artificial intelligence to improve translation quality over time.
• SmartMatch
SmartMatch is a translation memory feature that matches new content to previously translated content stored in Smarting’s database. This can help businesses save time and money by reducing the amount of duplicate work. SmartMatch also uses machine learning to improve translation quality over time.
• Google AI
Smartling integrates with Google AI to provide improved machine translation quality. This integration allows businesses to use Google's machine learning algorithms to improve translation quality for specific content types, such as marketing copy or technical documentation.

When these two systems are integrated, businesses can manage and translate their content seamlessly, improving their content workflow and saving time and resources.

Here are some benefits of the AEM and Smartling integration:

Streamlined translation process
One of the most significant advantages of integrating AEM and Smartling is the streamlining of the translation process. With Smartling, businesses can manage all their translation tasks in one place. This includes translation memory management, translation workflows, and project management. By integrating AEM with Smartling, businesses can translate their content within AEM, eliminating the need to switch between systems.

Simplify translation workflows
With the integration, content creators can send content for translation directly from AEM without having to copy and paste content into Smartling manually. This eliminates manual effort, reduces the risk of errors, and ensures that content is translated consistently across all channels.

Centralized translation memory
Another significant advantage of the integration is the creation of a centralized translation memory. Smarting’s translation memory stores previously translated content, which can be used to translate new content. When AEM is integrated with Smartling, the translation memory can be shared between the two systems, making translation tasks more efficient and consistent.

Improved localization
With the integration of AEM and Smartling, businesses can improve their localization efforts. Smartling supports over 50 languages, allowing businesses to translate their content for a global audience. Additionally, AEM’s localization capabilities enable businesses to tailor their content to specific regions or cultures. By integrating the two systems, businesses can improve their localization efforts and reach a wider audience.

Increased efficiency and cost savings
Finally, the integration of AEM and Smartling can lead to increased efficiency and cost savings. By streamlining the translation process and creating a centralized translation memory, businesses can reduce the time and resources required to translate their content. This can result in significant cost savings for businesses that need to translate large volumes of content regularly.

Accelerate time-to-market
With automated translation workflows and centralized translation management, businesses can reduce translation turnaround times significantly. This enables businesses to launch their content in various languages quickly, giving them a competitive edge in the global marketplace.

In conclusion, the integration of AEM and Smartling can provide businesses with significant benefits, including a streamlined translation process, centralized translation memory, improved localization, and increased efficiency and cost savings. With the explosion of digital content, businesses that invest in this integration will be able to manage and deliver their content more effectively, giving them a competitive advantage in today’s digital landscape.

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