Business Situation

Heightened awareness of workplace health and safety issues increased the demand for safety apparel. Elliott Australia required an Internet site to help consolidate its relationships with distributors, and to strengthen end-user preference for the Elliott Australia brand.

Solution

The data-driven website developed for Elliott Australia is multifunctional, incorporating an administration facility, online help for distributors, product display, and effective data collection.

Results

• Maintaining a national product showcase
• Accurately tracking resellers and end user requirements
• Notifying distributors of special offers and new products
• Supporting the call centre with online access to current product information
• Building team efficiency and communication on the intranet facility