The Future of Manufacturing Industry Podcast – Episode 3: Agility in Manufacturing - Innovate and differentiate

Manufacturers are rethinking how they operate by embracing digital transformation and going beyond Industry 4.0 to operate with more innovation and agility. This podcast with leaders from business and innovation will discuss the key challenges and solutions prevalent today.

Hear how these solutions are transforming companies to become more agile, how they are revolutionising the production process and delivery of new products and services for the needs to today’s consumer and how they are implementing new business models and cultures to go beyond Industry 4.0.

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David Morgan
Global Industry and Solutions Marketing Lead for Manufacturing, Avanade

With over 20 years in the IT industry David is the marketing leader for the manufacturing industry at Avanade. David has wide ranging leadership experience from systems engineer, consulting sales, account management and solutions marketing. His focus at Avanade is to ensure Avanade’s GTM direction enables manufacturers to embrace new solutions and deliver tangible business outcomes.


Featured Guests

lina huertas

Dr. Lina Huertas, CEng FIMechE
Chief Technologist – Digital Manufacturing, Manufacturing Technology Centre

Dr Lina Huertas, FIMechE is Chief Technologist for Digital Manufacturing at the Manufacturing Technology Centre, one of the High Value Manufacturing Catapults. Her role focuses on driving the creation of value in the UK through the digitalisation of UK industry. This includes shaping the UK national strategy and policy, defining the High Value Manufacturing Catapult strategy and running the MTC strategy on Digital Manufacturing. In recent years, she has formed and led different engineering and technology teams that offer unique capabilities to develop and deliver technology-based solutions for the UK manufacturing sector, including disruptive and innovative demonstrator, frameworks for future skills and business transformation tools. Her experience includes a 15 years’ experience delivering industrial projects that have generated significant business benefits on the back of digital technologies and a PhD in the application of simulation and informatics solutions to support electronics manufacturing. Lina is a Fellow of the IMechE and has a first-class honours degree and a master’s degree in Mechanical Engineering.


tom nall

Tom Nall
Sr. Director – Industry, NA Manufacturing

Tom is a seasoned Business Professional experienced in helping Manufacturers leverage technology to drive improved business performance.

Having worked in the high-tech industry since starting with IBM in the mid 90’s, for more than 20 years Tom has specialised in helping Manufacturers understand how they can leverage technology to create value for their business. For the past 15 years Tom has held various leadership roles with several companies in the Microsoft ecosystem, and is currently the Global Manufacturing Industry Director for Avanade, a premier global Microsoft Partner.

Tom is passionate about manufacturing and staying ahead of the curve on industry trends, techniques and solutions, and over his career has helped hundreds of manufacturers understand and harness the rapidly changing world of technology to become more innovative, improve their operational efficiency, grow revenues, grow market share and increase profitability.



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Next steps

Find out how our insights can be applied to help your business realise results.

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