Why customer service often fails - and how it can succeed

Brand promises communicate what customers can expect from a company’s products and services. And of course, every brand claims to offer an excellent service experience. However, reality often looks different. Way too often we are confronted with ill-informed service staff, poorly organized visits from field service technicians and wasted time being on hold in support hotlines.

In the webinar we embrace these service mistakes and learn from them.

- Together with Prof. Klemens Skibicki we take you on a trip through the ups and downs of daily service business. In his keynote he outlines both: How to miss customer expectations and how to master their requirements in a digitally enabled service approach.

- You also get a gripping insight into the new possibilities Mixed Reality offers to improve your customer service.

- The Mixed Reality, Field and Customer Service demos show you different interaction scenarios, you will be able to experience the customer value of these technologies at first-hand.

Join the journey through the world of customer service opportunities and failures.

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    Klemens Skibicki 

    Professor Klemens Skibicki
    Cologne Business School



    Alexander Meijers 

    Alexander Meijers
    Global XR Tech Lead at Avanade



    Kerstin Elselt bio 

    Kerstin Eiselt
    Sales Executive, Avanade 



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    Next steps

    Find out how our insights can be applied to help your business realize results.

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