We help you deliver personalised, digital patient engagement

Healthcare organisations are tasked with delivering quality care while driving down costs and improving the experience for both patients and providers. For healthcare marketing teams, that means not only attracting the right patients but also supporting positive patient engagement during and after onsite care.

Avanade positions healthcare providers to succeed by digitally transforming their organisations and marketing efforts. The result: faster, simpler, more personalised, proactive and profitable communications and patient experiences.

"By orchestrating and managing a seamless patient journey, this new platform is playing a critical role in supporting appropriate access to therapy, minimising barriers to access, and optimising care for hundreds of thousands of patients."

Brett Huselton VP of Commercial Strategy and Opportunity Development, UBC

Benefits: On-target, on-time, journey-based Interactions

We can equip your healthcare organisation with a scalable digital marketing platform linked to your patient data nerve centre. This enables your team to deliver individualised messages to the right audiences at any stage of their patient journey.

Avanade’s Intelligent Healthcare Enterprise and Insight Marketing services help you:
  • Gain continual insight into your key patient segments and craft compelling messaging for individuals within each audience.
  • Better prepare your patients for their initial and ongoing encounters with your organisation and practitioners.
  • Revise and refine your campaign content to improve impact.
  • Deliver compelling and highly personalised experiences that boost satisfaction, enhance treatment plan compliance and improve patient outcomes.
  • Drive growth by attracting new patients and creating brand advocates.

The era of intelligence meets healthcare

Healthcare organisations are on a journey to becoming intelligent enterprises.


Healthcare marketing with human impact

Marketing technology creates human, intimate experience inside and outside healthcare provider organisations.

Fast, flexible delivery with Avanade Intelligent Enterprise Solutions program

Our Avanade Intelligent Enterprise Solutions program is a global Avanade team and investment strategy that fuses the products, assets and knowledge of Accenture, Avanade and the Microsoft ecosystem to deliver business process driven digital transformation for our clients.

The solutions are industry-specific and cross-industry configurations developed using the Dynamics 365 platform. They are designed to help you rapidly deploy leading business practices enabled by innovative digital technology.

In addition, we provide clients with 24x7 ongoing management and support through our managed services capabilities.

Our intelligent enterprise solutions encompass: master data and process automation, big data and analytics, artificial intelligence, virtual and augmented reality, internet of things, liquid workforce, blockchain and learning gamification.

Our healthcare expertise can help you enhance patient experiences

Avanade has helped some of the most successful healthcare providers and payer organisations realise results through technology. We have in-depth experience providing healthcare solutions that enhance not only patient experiences and quality of care, but also security, privacy and compliance.

We can equip your healthcare business with insight-driven marketing for sustainable success. We do that through our intelligent enterprise processes and our people, combined with Microsoft’s Azure-based, Dynamics 365 technology.

Avanade offers an unmatched combination of industry and technical expertise.

  • Design: We take the art of the possible, combined with strategy, innovation and flexibility, to help you create experiences neither you nor your patients ever imagined.
  • Insight: We help you gain insights from all your data so you can know your patients more fully and personalise their interactions with your brand.
  • Technology: Our intelligent healthcare enterprise platforms free you to focus on patient experience instead of technology management, all at scale and at speed.
What’s the future of digital health technology?

See the topline findings of recent research by our alliance partner Accenture.

How do you build an ideal patient experience?

Find out by reading our customer experience point of view

Next steps

Find out how we can help your health organisation become an intelligent enterprise.

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