Top 10 Tips for CMOs
Read our top tips for marketing leaders as they rethink customer care.
DOWNLOADDeliver on your promise to customers
Your customers are the heart of your business. And what they need from you right now is reliable, timely and relevant messaging and information that is helpful in this moment. Can they trust you to provide accurate inventory and delivery updates for their online purchase, help them save money or time by recommending different ways to use your product/service, or enable them to resolve product/service challenges quickly via digital self-service? If you can consistently deliver on these types of expectations, your customers will continue to engage, stay with and recommend your brand.
Now is the time to rethink how you deliver empathetic, personalised content that provides real customer value. This requires the ability to change your content and message fast enough to stay relevant in real-time. And doing it at scale is necessary, but not necessarily easy.
If you need to tune your digital customer experience strategy or adjust your customer experience design, we can help. We can work with you to harness customer data and embed intelligence throughout your marketing stack, increase marketing effectiveness with marketing automation, optimise your ecommerce experience, and even launch rapid virtual agents and bots to improve your customer service experience.
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Benefits: engagement, conversions, loyalty
We offer end-to-end digital marketing services that enable your team to create and deliver effective marketing strategies and campaigns. Avanade’s Digital Marketing services help businesses:
- Connect customer data to enrich interactions across the customer lifecycle
- Assess and optimize digital content and manage campaigns
- Revise and refine campaign content to increase impact
- Deliver contextual, personalised experiences that boost sales and loyalty
- Embrace new buying behaviors with modern e-commerce capabilities
- Integrate marketing technologies with CRM to improve marketing and sales teamwork
- Innovate with compelling, headless brand experiences for mobile, IoT and emerging extended reality (XR) platforms
Our digital marketing expertise
We blend creativity, innovation and technology to deliver customer experiences that drive value. And we can do it consistently, at scale and across every brand touchpoint and channel. In addition to being named 2020 Microsoft Global Alliance SI Partner of the Year for the 15th time, we have:
- Avanade has been awarded Microsoft Global SI Alliance Partner of the Year 17 times – more than any other partner – and recognized in 2022 as Microsoft Global Partner of the Year for Dynamics 365 Customer Insights & Marketing.
- More than 400 digital marketing clients in 21 countries
- Provided ongoing support for 100+ global clients with Digital Marketing Managed Services
- Won 23 industry experience awards, in partnership with our clients, in the last six years
- Over 750 UX professionals and 38 LUMA Human-Centered Design practitioners
- 3,500 analytics professionals and 4,200 business excellence and automation experts
- Avanade and Accenture are Microsoft's 2023 Global Systems Integrator(GSI) Partner of the Year for the 18th time - more than any other partner.
- We were also recognized as the 2023 Microsoft Sales & Marketing Partner of the Year, and finalist for Dynamics 365 Finance and Services Partner of the Year.
- We are recognized as the 2023 Low Code Application Development Partner of the Year and 2023 Customer Experience Partner of the Year.
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Avanade, Sitecore and Volvo Cars discuss key strategies that organisations are applying today to create exceptional digital experiences.
Award-winning digital and customer experiences
Our clients are creating high-impact digital experiences that drive performance.
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Avanade implemented its new Adobe Campaign platform and integrated the solution with Microsoft Dynamics 365.