Avanade supports CRIF to evolve its CRM Platform. Increased Sales Force efficiency and Customer Service, lowering the operating costs and reducing internal processes complexity, have been the major results of this successful collaboration.

Business Situation

Leader in Italy in solutions to provide banking credit information and one of the leading international integrated services for commercial information and credit & marketing Management. CRIF Group after the acquisition of D&B Italy founded the Cribis D&B, a company specialized in business information. They decided to migrate the D&B data from salesforce.com to Microsoft Dynamics CRM 2011 on-premise.  After the successful migration, CRIF has decided to re-engineer some of its CRM processes to reduce complexity and increase services to its customers. 

Customer Solution

With the D&B Italy’s acquisition, CRIF needed to standardizeall information system. It was necessary migrate the D&B data and processesfrom salesforce.com to Microsoft Dynamics CRM 2011 on-premise, especially SFAmodule (Sales Force Automation). The main problem was the different way to  operating of Sales Force and MicrosoftDynamics CRM 2011 and the solution was to create a migration that was helpfulto final users. The project was articulated in three phases: gap analysis, executethe migration and manage change management.


The new solution is up and running with Microsoft Dynamics CRM2011 and it allows to manage sales force tasks in a more concise and efficientmanner.  The migration was made usingScribe Insight to create an integration platform useful for the migration andfor the day by day synchronization with other systems.

  • More benefits: unique vision of client database forall affiliated companies
  • optimization of CRM management

CRIF Effective migration to MS Dynamics CRM for Cribis D&B

CRIF Improve Customer Relationship using Microsoft Dynamics CRM

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