Human-centric AI: A study in employee trust and workplace experience

Emerging Technology
Future of Work
Artificial Intelligence (AI)
Posted on January 15, 2025
Estimated read time: 2 minutes
Article by Diana Wolfe and Chris McClean
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What is the impact of generative AI tools on employee trust and their work environments? Avanade and Accenture research involved interviews, surveys, and observations with 700 employees across various roles and industries who used Microsoft 365 Copilot* over several months. Our objectives were to identify the benefits and challenges of AI tool use, understand the factors influencing employee trust and satisfaction, and provide recommendations for improving AI design, implementation, and governance. What did we learn?  

Optimism is high, but concerns persist
The findings reveal a complex relationship between employees and AI. While optimism about AI’s potential is high, concerns surfaced about its accountability and consistency. This report delves into the nuances of these issues and offers actionable insights for businesses looking to leverage AI effectively. Based on our findings, we recommend that leaders focus on improving the design, implementation, and governance of AI tools. This includes enhancing transparency, ensuring accountability, and providing adequate training to foster a culture of trust and collaboration.

Build trust to accelerate AI value
As AI copilot technology rapidly evolves to autonomous agents and becomes more deeply integrated with other systems, we’re witnessing a broader business transformation occurring that will change workplace dynamics and future markets. It’s critical to enable employees and retain trust to ensure effective AI adoption.

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Read our full report

For more insights about emerging technology, read our AI Value Report and take a deeper look at the impact of generative AI in the workplace.

*The Microsoft 365 Copilot product and its features continue to be updated. This report includes findings from a 2024 survey. Avanade research will continue to explore and publish findings on this technology as it evolves.

 
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