Executive, Integrated Go-to-Market Lead
As Executive and Lead for the Integrated Go-to-Market Function, Santina Franchi is responsible for leveraging Avanade’s core areas of expertise for the company’s existing and new clients, helping them build market share, relevance and reputation via Microsoft tech solutions.
Santina joined Avanade in 2023 having spent her career innovating ways for clients to implement technology as a tool for growth. Most recently, she served as Global Vice President for Business Applications for Microsoft, where she led digital transformation for clients and stakeholders using Microsoft Business Applications, Dynamics 365 and Power Platform, and prior to that she led Microsoft Enterprise and Partners business in Western Europe. She previously held senior positions at IBM and SAP, including Vice President for Information Management for IBM Europe and SVP for HANA at SAP EMEA.
Santina holds a bachelor’s degree in electrical engineering, computer science and telecommunications from Sapienza University of Rome. She’s lived across the world – including the U.S., U.K., France, New Zealand and Italy – and speaks fluent English, French and Italian, plus some German. Outside of work she enjoys staying active and spending time outdoors through yoga, skiing, waterskiing and tennis.