To support its goal of business growth through new customer acquisition, Pacific Specialty undertook an initiative to gain a better understanding of its customer base and policy trends. They recognised that the company’s technology environment was dated and needed to be modernised and enhanced to create a better environment for growth.
Pacific Specialty engaged Avanade to design and build a data and analytics platform to provide employees with better insights into the business.
Avanade began by hosting an envisioning session with the client to better understand Pacific Specialty’s vision for employee empowerment and customer experience. After this, Avanade mapped the company’s business processes and analytics capabilities. This mapping, connected to a cloud-based data and analytics solution in Microsoft Azure, provides a consolidated, seamless view of the internal customer and policy data which crosses departmental boundaries and provides a consistent baseline to the organisation.
The data and analytics solution is opening the door for the company to achieve its growth goals. The solution allows operational and executive users to gain valuable insights into existing policyholder behaviour and trends in order to improve performance ratios and inform new product development. Pacific Specialty is already realising a number of benefits.