Telefónica wanted to provide their mobile customers with visibility into roaming options and partners for on-demand Internet services when they need, where they need, and at the right price.
Telefónica Digital wanted to change the roaming experience for their mobile customers traveling outside of Spain. Partnering with Avanade, and using Microsoft Windows 8, Telefónica created an application that allows their wireless customers to view and select their preferred roaming partner as well as automatically connecting to their desired network when travelling across Europe.
The company hopes to achieve increased customer loyalty due to the transparency of available roaming partners and costs. They also hope to improve customer satisfaction due to value-add services.