Avanade uses agile to accelerate its digital and business transformation
Avanade chose Scrum for its agile framework for flexibility to deliver a complex project.
Scrum for Agile Marketing — Episode 1
Marketing can often get bogged down in reacting to occurrences, giving them no time to plan ahead and be proactive. There’s a better way.
Agile Marketing can help change the way marketers work every day, helping them to focus on the things that drive business value. This approach helps to make their results more impactful and increases overall success levels.
In the first of a series of podcasts examining Agile Marketing, Avanade and Scrum.org, the Home of Scrum, introduce the benefits of agility in marketing, along with a research expert from SiriusDecisions.
Host
Dave West
CEO and Product Owner, Scrum.org
Dave is a frequent keynote at major industry conferences and is a widely published author of articles and research reports. He also is the co-author of two books, The Nexus Framework For Scaling Scrum and Head First Object-Oriented Analysis and Design.
Featured Guests
David Carmichael
Executive, Global Solutions and Industry Marketing, Avanade
Dave leads Global Solutions and Industry Marketing at Avanade. In addition, Dave leads the Agile Marketing CoE at Avanade and is a Scrum.org certified Professional Scrum Product Owner and Professional Scrum Master.
Simon Jones
Research Director, SiriusDecisions
Simon has more than 25 years of experience across a broad range of b2b marketing disciplines and is now focused on the strategy, process, technology and operationalisation of demand creation.