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Taking it up a gear for the 2017 season

Lance Stroll and Graeme Hackland tell us about their hopes for the season and how Avanade is using digital technology to redefine the way Williams works.

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Delivering a digital workplace at speed

We're realizing a digital transformation strategy that gives Williams a competitive edge across every part of its business. Through its transition to a cloud-first digital workplace, Williams is innovating faster and improving performance on and off the track. From pit crew biometrics to optimizing racecar performance, we continue to use digital to push boundaries.

Start your journey to a digital workplace

Avanade tracks Williams Martini Racing pit crew biometrics to boost future F1 performance

Combining IoT, data, analytics and pit crew biometrics Williams is pushing the boundaries of pit stop potential.

Turning digital customer experiences into business opportunities

We're transforming the digital customer journey for Williams' clients, partners and employees to create new opportunities to grow.

Start transforming your digital customer experience

Results over time

Back in January 2015, Williams wanted its first technology projects to be ready to launch for the first race of the season – just three months later. We haven't looked back since. Hear from those who have been part of the journey.

    Find your competitive edge

    Discover how you can transform the way you work and create new opportunities for your business.

    Next steps

    Contact us to begin digitizing your customer and employee experiences to create competitive advantage for your business.

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