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Customer Experience Practical Guide

Practical guidance from experts at Avanade on how to build your best customer experiences.

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One set of priorities for IT and marketing delivers better customer experiences across channels.

Start with strategy, personalize the experience, iterate with data

Do you have a customer experience strategy or are you rooted to the incremental edits of your Content Management platform? Get out of the weeds of Content Management and focus on your customer experience so you can make your brand remembered and revered. If you start with strategy, you’ll know where your north star is and then you can gain support for the vision of your brand.

Gaining insights from your data and customizing content for your customers according to their buying journey, preferences and behaviours is one of the first steps to creating more relevant experiences. In addition, developing a solid customer experience strategy, integrating disparate technologies, and creating consistency across digital and physical channels like sales and service can also help you achieve your marketing objectives for growth.

Let Avanade help you develop and implement an insights-driven digital marketing strategy, bridge multiple data sources for personalized real-time customer responses, and optimize how your customers interact with your brand. Using an end-to-end suite of solutions including digital strategy and marketing, Experience Design, data & analytics, CRM, and mobility, we can help you create compelling, personalized experiences that matter.

PRACTICAL GUIDE

Customer Experience Practical Guide

Practical guidance from experts at Avanade on how to build your best customer experiences.

VIDEO

A day in a digital customer life

See how digital marketing, CRM and analytics converge to build positive customer interactions.

Webisode

Watch “Digital Insights 9” for marketing

Redefine your customer experience strategy.

Webisode

Watch “Digital Insights 4” for marketing

Address key business issues today.

More Business Issues

Next Steps

Contact us to transform your customer experiences and differentiate your brand against your competitors.

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