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Darren Hardman
General Manager, UK & Ireland

As General Manager for Avanade UK, Darren is responsible for guiding the sales, delivery and operations of Avanade's second largest business. Darren ensures consistent, high-quality results for Avanade's UK clients.

Prior to this he served as the Chief Operating Officer for Avanade North America from 2013 to 2016 where he was responsible for the operating performance of Avanade’s largest operating unit.

A seasoned leader with more than 20 years of consulting experience, Darren came to Avanade following 15 years at Accenture, working across nearly every Industry before focusing predominantly on Sales Strategy and Sales Execution as a Senior Executive within the Technology practice . Darren holds a degree in Econometrics (Economics & Mathematics) from the University of Nottingham, U.K. and an MBA with Distinction from Imperial College London, U.K.

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