Unlock your full marketing potential
74% are already using AI in marketing
74% are already using AI in marketing
The adoption vs. innovation gap
While the vast majority of businesses are already using AI in marketing and can see the huge potential, only 12% feel fully prepared to scale it. Even with active experimentation of AI, our insights point to a gap between the desire to integrate and scale it more broadly into marketing workflows and the organisational readiness to actually do so.
54% are concerned with AI understanding brand voice
54% are concerned with AI understanding brand voice
Marketers still don’t fully trust AI
The prevailing lack of trust in AI is a significant barrier preventing marketing from fully capitalising on its potential. While AI has been rapidly adopted to enhance customer experience through personalisation and optimisation, its integration into content creation and the facilitation of team collaboration has been slower. In fact, 39% of companies identify ensuring brand consistency across distributed teams and channels as the highest risk area in their journey to implement and scale AI.
71% see AI’s greatest potential in real-time customer service
71% see AI’s greatest potential in real-time customer service
AI insights help build strong connections
Marketers are seeing an immediate opportunity for AI to transform their customer services. 74% of companies believe AI is the answer to helping them speed response times and drive better personalisation. By improving segmentation and boosting efficiency, employees can dedicate more time to customers and use insights to create a tailored, exceptional experience.
AI has critical industry marketing impacts
Dive deeper into the data
To explore the data and gain more insights, download our complete research report with Microsoft and Sitecore, "From Content to Experience: How AI Is Shaping the Future of Marketing."
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