KrisShop transforms the in-flight shopping experience

Digital Marketing
Dynamics 365
Finance and Operations
Malaysia
Microsoft Dynamics CRM
Retail
Service Industries
Singapore
Avanade KrisShop Dynamics 365 ERP Case Study

KrisShop started as the in-flight duty-free shop of Singapore Airlines and has since evolved into a premium, omni-channel retailer with a vision to be an industry leader through service excellence and innovation. When the retailer wanted to improve the in-flight shopping experience for customers, it partnered with Avanade to move its legacy finance and supply chain management platforms to a Microsoft Dynamics 365 ERP. The new solution took flight in just five weeks. With insights into customers’ purchasing behavior, the retailer can optimise its inventory, boosting sales by ensuring travelers have access to the products they want, when they want them.

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