Business SituationAzul is the third largest airline in Brazil in number of passengers transported and fleet of aircraft, in addition to being the largest in number of destinations offered, operating at one hundred airports throughout the Brazilian territory and at two international destinations.
The airline has been working in partnership with Avanade in Managed Services. However, the organization’s rapid growth created the need to design a more complex IT ecosystem that could handle its market expansion. Due to this Avanade improved its service capability to support and improve the Microsoft environment, accompanying the process of change in the client’s business with international expansion and cross selling by adding extra services such as lodging and car rental.
Azul also needed strong technological support with sales campaigns, which included a flexible solutions package that would transform the service model, taking into account a platform of price variations that would keep the client competitive.
"With Avanade, we have a really engaged and specialized team working on our e-commerce infrastructure, knowing technically both the solution and the Azul business. All of this contributes to the quality, fast delivery and the continuous evolution of our platform."
SolutionTo attend to all of the client's needs and help with its market expansion in a highly competitive environment, Avanade reevaluated the structure of its Managed Services team and the current contract model, which migrated from a technical role to one that handled business management support.
The new model allowed deliveries to be made in less time to market. An end-to-end management layer was implemented, providing more intelligence and integrated planning in order to support the client with activities such as sales forecasts, promotional campaign planning, and purchasing.
ResultsReducing time to market: more flexibility to respond to the competition and launch promotions, or make new campaigns available online.
Improving the sales forecast: directly affects the creation of sales campaigns. Direct savings on the company’s core service. Correct management allowed for a fewer number of aircraft flying with empty seats.