Power of 3 with Avanade + Adobe + Microsoft 

Exceptional customer experiences start with a focus on value creation. Avanade, Adobe and Microsoft, global market leaders and innovators in digital experience management platforms and technologies, can help you rapidly transform your business by delivering the personalized, human-centered and future-ready experiences your customers expect. From rapid foundational website creation to marketing automation and more, we can help you get greater ROI from your Adobe technology investments. 

The Power of Partnership 

Avanade helps organizations get more value from their technology investments

Avanade combines best-of-breed digital technologies with market leading advisory services that no one partner can match. All while avoiding the complexities and fragmented nature of engaging with multiple vendors. Avanade and Accenture are the only Adobe Partner with a strategic alliance focused on developing end-to-end industry solutions.

  • 1100+ site launches for more than 160+ clients
  • 3300+ Adobe professionals globally
  • Demonstrated technical expertise, implementation proficiency and customer success across the Adobe Experience Cloud offerings.
  • Harnessed the power of partnership across Microsoft (Dynamics 365 & Azure) and Adobe Experience Cloud to deliver seamless experiences by bringing Sales, Marketing & CRM (Client Relationship Management) organizations closer together to create a holistic consumer profile.

Our Solutions using Adobe & Microsoft 

Contextual Content

Power relevant and targeted digital content, resulting in better engagement and conversion rates. Enable unified customer data views by leveraging customer information such as contact details, purchase history, preferences, and interactions to personalize content and experiences.

  • Trigger personalized marketing activities, such as sending targeted emails, displaying specific banners, or offering relevant promotions based on customer behaviors or segments
  • AEM (Adobe Experience Manager) Sites tailors the content, recommendations, offers, and promotions presented to each individual visitor
  • Leverage information collected and used from D365 to drive future site campaigns

Customer Journey Simplified

Integrating Dynamics 365 with AEM Forms creates a unified and seamless customer journey. Customers can start their interactions in one system, such as filling out a lead form in AEM Forms, and seamlessly transition to Dynamics 365 for further engagement and conversion. This integration ensures a consistent experience across touchpoints, enhances customer satisfaction, and fosters stronger relationships.

  • Automatically populate customer data into the appropriate form fields, reducing manual effort and ensuring consistency
  • Ensure accurate and up-to-date data across platforms, eliminating manual data entry and reducing errors
  • Activate automated workflows to ensure leads are assigned to appropriate sales teams for further action and follow-up

Connected Commerce

Incorporating Adobe Commerce with Microsoft Dynamics 365 Finance & Operations combines the scalability and intelligence of Microsoft D365 with the flexibility and features of Adobe Commerce, driving operational efficiency and synchronized customer experiences.

  • Synchronize new customer data from website to CRM system
  • Provide customer access to all their transactions and reduce the number of ‘where is my order’ (WISMO) enquiries for your customer services team
  • Reduce operational costs, streamline & automate business processes

Automated Marketing

Integrating Marketo with Dynamics 365 enables marketers to create targeted lead nurturing with customized campaigns, driving deeper engagement, more relevant campaigns, and higher conversion rates.

  • Automate ABM (Account Based Marketing) marketing campaigns
  • Score and classify leads based on demographics, behavior, and engagement.
  • Leverage information collected and used from D365 to drive future campaigns
  • Use existing data to better target and personalize marketing messaging and measure marketing ROI

Marketing Campaigns & Communications

Merging Dynamics 365 with Adobe Campaign allows businesses to extend marketing channels, including SMS and Direct Mail. This unification also enables custom reporting that focuses on the most relevant data and KPIs (Key Performance Indicator) in multiple formats, delivering actionable insights after a campaign goes live.

  • Orchestrate across CRM to marketing campaigns
  • Use existing data to better target and personalize marketing messaging
  • Automated responses can be triggered upon lead approval
  • Information collected and used from D365 to drive future campaigns

Insights

Enhancing content management: ChatGPT and AEM integration 

Find out how AI (Artificial Intelligence) language model, GPT can assist with various use cases in combination with AEM. 

How a hot stage light and gardening gloves made me rethink Martech 

Avanade offers integrated, end-to-end services that help marketing decision makers navigate the tough choices and deliver growth for their organization. 

Boosting customer experience with composable DXP 

Serving experiences targeted to specific moments within a journey relies on agile technology that can identify, measure, and activate on insights from multiple sources, then generate the right experience at the precise moment to resonate with the customer. 

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