The Future of the Retail Industry Podcast – Episode 2: The State of Digital Ethics in RetailAn interview with Chris McClean, Avanade’s Global Lead for Digital Ethics, about Avanade’s recent research showing the state of the retail industry when it comes to digital ethics. The topics covered include where retailers think they’re doing well when it comes to digital ethics and where they feel they are lagging, how customers are influencing the way retailers look at ethics and how responsible retail has raised the stakes across the industry. Genuine human impact is required.
Global Marketing Lead, Manufacturing, Avanade
James Hay is the industry marketing lead for the retail industry at Avanade. He has a checkered past, which includes working in marketing across a number of service lines and industries for several organizations and a stint as an actor and singer. He feels lucky to have landed at Avanade, where his boldness and passion for all things retail are encouraged and respected.
Director, Global Lead, Digital Ethics, Avanade
As global lead for digital ethics at Avanade, Chris McClean is responsible for driving the company’s digital ethics fluency and internal change and for advising clients on their digital ethics journey. Prior to Avanade, Chris spent 12 years at Forrester Research, leading the company’s analysis and advisory for risk management, compliance, corporate values, and ethics. Chris earned his MS in Business Ethics and Compliance in 2010 and BS in Business with a Marketing emphasis in 2001.