As Chief Technology Officer, Aaron Reich is responsible for Avanade’s technology strategy, driving innovation across the business and incubating emerging technologies to bring them to clients across the globe. He manages Avanade’s global R&D function, oversees Avanade’s participation in the startup ecosystem and drives our responsible technology approach and digital ethics practice, including for our client work with generative AI.

Aaron joined Avanade in 2012 and most recently served as the company’s Emerging Technology Lead. Under Aaron’s leadership, Avanade has embraced and scaled emerging technology capabilities including the reality continuum, 5G, digital twin, open source, robotics, and OpenAI, working closely with multiple product engineering teams at Microsoft. Prior to Avanade, Aaron worked across the high-tech, non-profit and telecommunications industries.

Aaron holds a Bachelor of Arts in business from the College of William and Mary and currently resides in Seattle. He grew up spending too much time on his family’s Apple IIC computer, which led to his love of technology and its ability to make a positive difference in people’s lives. Aaron coaches and mentors start-up entrepreneurs and has served as President of the board of The Healing Center in Seattle. He was an avid runner before twin boys came along and looks forward to getting back on the trails.