Aaron Reich

Chief Technology Officer

As Chief Technology Officer, Aaron Reich is responsible for Avanade’s technology strategy, driving innovation across the business and incubating emerging technologies to bring them to clients across the globe. He manages Avanade’s global R&D function, oversees Avanade’s participation in the startup ecosystem and drives our responsible technology approach and digital ethics practice, including for our client work with generative AI.

Aaron joined Avanade in 2012 and most recently served as the company’s Emerging Technology Lead. Under Aaron’s leadership, Avanade has embraced and scaled emerging technology capabilities including the reality continuum, 5G, digital twin, open source, robotics, and OpenAI, working closely with multiple product engineering teams at Microsoft. Prior to Avanade, Aaron worked across the high-tech, non-profit and telecommunications industries.

Aaron holds a Bachelor of Arts in business from the College of William and Mary and currently resides in Seattle. He grew up spending too much time on his family’s Apple IIC computer, which led to his love of technology and its ability to make a positive difference in people’s lives. Aaron coaches and mentors start-up entrepreneurs and has served as President of the board of The Healing Center in Seattle. He was an avid runner before twin boys came along and looks forward to getting back on the trails.


Responsible Business

Why trust should be at the top of your innovation agenda

Posted on August 8, 2023

Aaron Reich shares why organizations should consider trust as a key driver of growth and innovation, and provides tips to build trust.


Artificial Intelligence

Making the shift to pervasive AI: Adopting an AI-first mindset

Posted on March 29, 2023

Avanade’s Chief Technology Officer Florin Rotar explains why AI is going mainstream in 2023 and predicts the shifts in AI we can expect over the next four years.


Data and Analytics

Teaming up with Amperity to offer modern data stack on Microsoft Cloud

Posted on December 8, 2022

Avanade and Amperity are launching a collaboration across Europe to help clients achieve a unified, 360-degree customer profile.



Envisioning the future of port operations

Posted on July 7, 2022

Washington Maritime Blue, 5G Open Innovation Lab and Avanade explore how 5G network connectivity can modernize port operations and support sustainable economic growth.


Avanade Spotlight

Avanade’s tech trends and R&D focus: Navigating the future with trust

Posted on May 19, 2022

Our Trendlines report explores the relationship between tech and trust and five trends that will shape the next decade.


Cloud Computing

An AMBG perspective on the future of industries powered by 5G and Edge

Posted on February 28, 2022

At Avanade, we have partnered with Accenture and Microsoft to build the Microsoft 5G Cloud Box. A joint pre-engineered solution, designed for telcos and enterprises, to build the next generation of cloud networks.


Government and Public Services

How to partner with startups to drive value from emerging technologies

Posted on February 9, 2022

Based on our experience working with clients globally, we’ve identified three tips to help your organization drive value by partnering with a startup.


Artificial Intelligence

The rise of service robots

Posted on March 22, 2021

Avanade recently hosted a ‘Rise of the Service Robots’ webinar, in partnership with Rocos.



Our R&D focus areas and predictions for 2021

Posted on December 1, 2020

Aaron Reich provides insight into Avanade's Emerging Technology Practice and delves into technology predictions for 2021.


Avanade Spotlight

Contact tracing is in our future, here’s how to approach it ethically

Posted on April 21, 2020

Chris McClean and Aaron Reich examine contact tracing using mobile phone apps and data, which has been getting tremendous attention since the beginning of the pandemic.


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