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Amir Dehnad

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As Avanade’s UK Director for Digital Marketing, Amir Dehnad guides the company’s vision to help its clients embrace digital capabilities and create immersive digital customer experiences that revolutionise their business, build loyalty and enhance their brand. Amir joined Avanade in 2006 and has led several successful CRM transformation programmes in Financial Services and across a wide variety of industries.

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Digital Business

Perfecting customer experiences with frictionless personalization

Posted on January 26, 2017

In my first blog post discussing using personalisation to deliver a seamless customer experience, we delved into context marketing strategy. This follow-up post considers how the people prerogative and frictionless personalisation impact user experience. The People Prerogative While all big brands will have people on hand who are familiar with cus...

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