Perfecting customer experiences with frictionless personalization
In my first blog post discussing using personalisation to deliver a seamless customer experience, we delved into context marketing strategy. This follow-up post considers how the people prerogative and frictionless personalisation impact user experience. The People Prerogative While all big brands will have people on hand who are familiar with cus...
Personalising your customer experience to remove friction
Learn more about the many benefits of positive customer experiences.