Loading...

Annette Rust

Author Headshot

As Digital Strategist Lead for Avanade Germany, Switzerland and Austria, Annette Rust helps clients develop and manage their digital transformations in B2A, B2B, B2C, B2E with a focus on Digital Marketing, Digital Workplaces and IoT. Annette has more than 20 years of experience and joined Avanade three years ago after her time as a Creative Director at global network agencies. Her passion and business focus has always been CRM and Digital Marketing; planning and creating new customer journeys, touchpoints and MoTs to help clients grow their business and develop new brand experiences on all platforms. Annette has led several lectureships for e-Business and e-Commerce and she is currently finalizing her doctoral thesis on “New Brand Experiences in the age of CSR and Sustainability.”

Latest

Digital Business

Understanding the customer experience: it’s all about me

Posted on February 8, 2016

Companies that can apply the right digital tools to create meaningful customer experiences are the ones that will earn customer loyalty.

Read more

Digital Business

Keeping customers happy in the relationship economy

Posted on July 15, 2015

Continuous and relevant conversations create healthy, open connections between companies and their digital customers.

Read more

Avanade Insights Newsletter

Stay up to date with our latest news.

Next steps

Talk to us about how we can bring the power of digital innovation to your business.

CONTACT US
Contact Avanade
CLOSE
Modal window
Contract
Share this page