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Bayani Portier

Bayani Portier Author Bio

As the Global Digital Marketing Technology Lead, Bayani advises Avanade's clients across industries on evolving their Digital Marketing Platforms into living Digital Marketing Ecosystems. Bayani's mission is to maximize the impact of Avanade's clients’ technology investment to enable marketing to create compelling digital experiences for their customers. His interests include marketing technology, digital product management, digital security, user experience, automation, AI & Machine Learning, and agile innovation.

Latest

Customer Experience

The future of personalized customer experiences with GenAI and Sitecore

Posted on October 17, 2023

This blog post provides insights into the next generation of personalization with Generative AI to create frictionless experiences, tailored to the end user’s needs.

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Customer Experience

How page-based metadata can accelerate personalization at scale

Posted on December 8, 2021

Page-based metadata can help you set up personalization at scale, enabling you to adapt the user experience to the context of every visitor.

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Customer Experience

Unleash the personalization potential of experience fragments

Posted on August 16, 2021

Avanade’s modular approach to content management with the AEM intelligent experience fragments feature can help content developers repurpose and personalize content to deliver exceptional customer experiences.

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