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Retail

5 tips for retailers to improve online customer experiences

Posted on December 6, 2017

Camille Baumann shares five tips retailers can use to avoid bad online customer experiences during the holidays.

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Marketing

What makes a great digitally-empowered marketing function?

Posted on August 24, 2017

There is a clear obsession by marketers to think and act “digital,” but what does it really mean? Camille Baumann describes the five "i's" of a great digital marketing function.

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