David Dorrian

David Dorrian Author Bio

David draws on 20 years of experience using marketing data to enable business outcomes. After starting his career in insights and strategy consulting, he extended into the data side of customer experience management and has grown into supporting end-to-end digital transformation solutions.


Digital Business

Rethink how to grow CPG customer lifetime value with full-funnel personalization

Posted on November 19, 2021

For effective customer journey optimization and orchestration, you need to connect two crucial parts of the CPG marketer's world - the systems of insight and the systems of engagement.



How a hot stage light and gardening gloves made me rethink Martech

Posted on November 5, 2021

Avanade offers the integrated, end-to-end services that help marketing decision makers navigate the tough choices and deliver growth for their organization.


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