David Dorrian

David Dorrian Author Bio

David draws on 20 years of experience using marketing data to enable business outcomes. After starting his career in insights and strategy consulting, he extended into the data side of customer experience management and has grown into supporting end-to-end digital transformation solutions.


Digital Business

Rethink how to grow CPG customer lifetime value with full-funnel personalization

Posted on November 19, 2021

How to connect the systems of insight and the systems of engagement for an effective customer journey optimization and orchestration.



How a hot stage light and gardening gloves made me rethink Martech

Posted on November 5, 2021

Learn how Avanade can help your MarTech stack and marketing operations teams navigate the tough choices and deliver growth for your organization.


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