David Dorrian
David draws on 20 years of experience using marketing data to enable business outcomes. After starting his career in insights and strategy consulting, he extended into the data side of customer experience management and has grown into supporting end-to-end digital transformation solutions.
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Latest
Digital Business
Rethink how to grow CPG customer lifetime value with full-funnel personalization
Posted on November 19, 2021
For effective customer journey optimization and orchestration, you need to connect two crucial parts of the CPG marketer’s world – the systems of insight and the systems of engagement.
Marketing
How a hot stage light and gardening gloves made me rethink Martech
Posted on November 5, 2021
Avanade offers the integrated, end-to-end services that help marketing decision makers navigate the tough choices and deliver growth for their organization.
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