Dirk Ullrich

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Dirk Ullrich is Digital Strategy Director and Practice Lead for Mixed Reality Technology and Immersive Experiences at Avanade Australia. He is working with clients to help them leverage Immersive technologies leveraging data and analytics, cloud, artificial intelligence and IoT to seamlessly blend technology into both consumer and employee experiences to drive engagement, efficiency and effectiveness. Dirk has over 20 years’ experience in technology, digital and consumer experiences having held senior management and leadership roles across large, blue chip telecommunications, technology, media and digital businesses with a focus on commercialising and developing new products, technology and businesses to drive consumer engagement, revenue and efficiency.



Mixed reality: it’s not virtual reality, it’s actual reality

Posted on May 26, 2017

Learn about pragmatic business applications of virtual reality, augmented reality and mixed reality technology and when to use each.


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